What the media are saying

Projects

  • 1-3-9 Media Lab is a longitudinal ethnographic research project, conducted in conjunction with London Business School, examining the impact and implications of Platform Convergence and VoD across 3 screens – TV (9 feet), PC (3 feet) and video mobile (1 foot). Phase 1 was captured in October 2007 and completed in February 2008 for an industry consortia comprising of Ofcom, BBC, Channel 4, Orange, Microsoft, IPA, BT Vision, IAB, Five, All 3 Media, History Channel and Fremantle. Phase 2 was captured in April/May 2008 and examined behaviour post launch of BBC i Player and post additional technology including more screens such as laptops in the lounge and connecting devices such as Kiss or Netgear media extenders into some of the homes. The valuable insights from Phase 2 fed into Phase 3 which took place in March/April 2009. Phase 3 was shaped by ACB’s direction, interests in the drivers of brand and content in behavioural change and included Apple TV and upgrading broadband speeds. Phase 4 and 5 will take place in 2010 and the focus is on superfast broadband and thought likely to include Canvas, mobile and radio capture in and out of home in addition to larger hard drives and more personalised laptops. Enquires please to Sarah Pearson
  • The 1-3-9 Conference at London Business School presented the findings of Phases 1-3 in the Summer of 2009 of the 1-3-9 Media Lab as well as qualitative and quantitative research from Europe (Barb, Enders, Oliver & Ohlbaum, Ofcom, BBC, IPA, Channel 4) and from the US – the results from the consortium funded Research Centre of Excellence – presented by Neilson and the latest research presented by Microsoft. The conference was open to consortium members and their guests. This conference was oversubscribed and highly regarded by all sections of the industry for the standard of research material presented – this facilitated an intelligent forum to discuss the implications of media distribution and strategy.
  • Industry body Postar commission ACB to conduct an observational study on over 200 train passengers from August – October 2009. This groundbreaking observational research in context developed a bespoke coding system to measure the length of glances outside of the window and the impact of other contextual factors such as time of day, seating position, journey, bus stops/train stations and concurrent behaviours.
  • Mobile capture: March 2008 – June 2009 ACB has developed two groundbreaking methodologies for remote capture of behaviour on the mobile – the results of these studies have been presented to consortium 1-3-9 Consortium members.
  • June 2006 – March 2007: Engagement Research; a video ethnographic study of viewing behaviour towards TV adverts in natural context plus a study into implicit and explicit recall. Study carried out for Thinkbox; the television marketing body for the main UK commercial broadcasters – for details contact www.thinkbox.com
  • September 2005 – June 2006 Impact of the PVR on viewing behaviour and its implications for advertising - A large scale qualitative study in conjunction with the London Business School for consortia OFCOM, Channel 4, FIVE, ITV and Initiative.
  • Impact of smart home technology of the future on behaviour entitled: Using the Media to message the consumer - An extended natural context analysis looking at aspects of behaviour in relation to: energy and utility efficiency; recycling; remote control and home computing and entertainment.
  • Impact of telemedicine on behaviour - Pilot to look at interaction of patient/carer with remote telemedicine/telehealth. To go live in superfast broadband Phases 4 and 5.

Publications





If you have any comments on any of the projects or events above, or would like more information please email us at: office@acbuk.net