What the media are saying

Projects

  • The 1-3-9 Media Lab is a longitudinal digital-ethnographic research project examining the occurrence of Platform Convergence and VoD across 3 screens – TV (9 feet), PC (3 feet) and video mobile (1 foot).
    Phase 5 will look at connected devices and simultaneous use, and preparation is currently underway. Phase 5 will take place in Autumn 2011 and will observe the installation and exploration of connected TVs. In addition this phase will include more detailed observation of iPad 2 and other tablet usage, and will look at how the advent of Kinect and Virgin-Tivo will affect behaviour. Capture from Android mobile devices will also continue both inside and out of the home, and focus will be given to the unique hierarchy of dominance and multiple screen use that determines engagement and exploration within the household.
    Phase 1 was completed in February 2008 for an industry consortium comprising Ofcom, BBC, Channel 4, Orange, Microsoft, IPA, BT Vision, IAB, Five, All 3 Media, History Channel and Fremantle. Phase 2 was captured in April/May 2008 and examined how behaviour had changed after the launch of BBC iPlayer and the introduction of additional technology, including laptops in the lounge, and media extenders. Phase 3, which took place in March/April 2009, was shaped by ACB’s direction, and by interests in the drivers of brand and content. Broadband speeds were upgraded and Apple TV was introduced. Phase 4, captured in Autumn 2010, concerned ‘The Paradox of Choice’. Technology such as the iPad, Wii, Xbox 360, PlayStation 3, and larger PVR hard-drives afforded participants in this phase the wider range of choice on different screens, and the valuable insights from this phase have fed into the design for Phase 5.  The top liners from Phases 1, 2 and 3 are available on this website in the presentation 'Impact of converged TV technology on actual audience behaviour- 139 Media Lab'.
  • The 1-3-9 Conference at London Business School presented the findings of Phases 1-3 in the Summer of 2009 of the 1-3-9 Media Lab as well as qualitative and quantitative research from Europe (Barb, Enders, Oliver & Ohlbaum, Ofcom, BBC, IPA, Channel 4) and from the US – the results from the consortium funded Research Centre of Excellence – presented by Neilson and the latest research presented by Microsoft. The conference was open to consortium members and their guests. This conference was oversubscribed and highly regarded by all sections of the industry for the standard of research material presented – this facilitated an intelligent forum to discuss the implications of media distribution and strategy.
  • Industry body Postar commission ACB to conduct an observational study on over 200 train passengers from August – October 2009. This groundbreaking observational research in context developed a bespoke coding system to measure the length of glances outside of the window and the impact of other contextual factors such as time of day, seating position, journey, bus stops/train stations and concurrent behaviours.
  • Mobile capture: March 2008 – June 2009 ACB has developed two groundbreaking methodologies for remote capture of behaviour on the mobile – the results of these studies have been presented to consortium 1-3-9 Consortium members.
  • June 2006 – March 2007: Engagement Research; a video ethnographic study of viewing behaviour towards TV adverts in natural context plus a study into implicit and explicit recall. Study carried out for Thinkbox; the television marketing body for the main UK commercial broadcasters – for details contact www.thinkbox.com
  • September 2005 – June 2006 Impact of the PVR on viewing behaviour and its implications for advertising - A large scale qualitative study in conjunction with the London Business School for consortia OFCOM, Channel 4, FIVE, ITV and Initiative.
  • Impact of smart home technology of the future on behaviour entitled: Using the Media to message the consumer - An extended natural context analysis looking at aspects of behaviour in relation to: energy and utility efficiency; recycling; remote control and home computing and entertainment.
  • Impact of telemedicine on behaviour - Pilot to look at interaction of patient/carer with remote telemedicine/telehealth. To go live in superfast broadband Phases 4 and 5.

Publications





If you have any comments on any of the projects or events above, or would like more information please email us at: office@acbuk.net