List of Presentations

Session 1 Speakers


14:00:
Patrick Barwise, Emeritus Professor, London Business School:
Introduction and background
14:15:
Tony Wearn, Research Director, BARB:
PVR Adoption and the impact on viewing
14:30:
Helen Normoyle, Head of Audiences, BBC:
BBC iPlayer: Changing the way we watch?
14:45:
Dr Toby Syfret, Television Analyst, Enders Analysis:
Adoption and usage of VoD: Initial evidence and some implications for broadcasters and advertisers.

Session 2 Speakers


15:45:
Michael Link, Chief Methodologist/ VP Methodological Research, The Nielsen Company, USA:
The Video Consumer Mapping Study
16:00:
Sarah Pearson, Managing Partner, ACB:
Impact of converged TV technology on actual audience behaviour- 139 Media Lab
16:15:
Julian Dickens, 3 Reasons Ltd:
Impact of TV 2.0 on viewing behaviour: Early data, and a hypothesis
16:30:
Belinda Beeftink, Senior Media Research Manager, IPA:
Multitasking, multimedia- more to do but still only 24 hours to do it!

Session 3 Speakers


17:30:
Claire Grimmond, Controller, Research and Insight, Channel 4:
Evidence from Channel 4 data and BARB on the hierarchy of content choice
17:45:
Julia Lamaison, Research Director, GfK:
Changing patterns of viewer behaviour- what does this mean for the production of visual content?
18:00:
Pat Dunbar, Director, Advertising, Microsoft Corporation, USA:
Is Zoetrope an ad skipping method that is good for users and advertisers
18:15:
Neil Mortensen Research Director, Opera Media (Omnicom):
A media agency view: Managing the relationships between brands and consumers in a converging world