What the media are saying

Projects

Impact of the PVR on viewing behaviour and its implications for advertising - A large scale qualitative study in conjunction with the London Business School for an industry consortia comprising of OFCOM, Channel 4, FIVE, ITV and Initiative.
Impact of convergence in technology on viewing behaviour re home computing, video / media on demand and mobile.
Engagement Research; a video ethnographic study of viewing behaviour towards TV adverts in natural context plus a study into implicit and explicit recall. Study carried out for Thinkbox; the television marketing body for the main UK commercial broadcasters - Channel 4, Five, GMTV, ITV, Sky media, Turner Broadcasting and Viacom Brand solutions.
Impact of smart home technology of the future on behaviour - An extended natural context analysis looking at aspects of behaviour in relation to: energy and utility efficiency; recycling; remote control and home computing and entertainment.
Impact of telemedicine on behaviour - Pilot to look at interaction of patient with remote telemedicine technology.

Article in the Financial Times on consumer behaviour, 24th October 2005; "Fast-forward puts TV advertising to the test"
Article in the Guardian, 19th December 2005; "Why there is still life in the old TV commercial"
PVR Report by Sarah Pearson and Patrick Barwise, 1st September 2006; "PVRs and Advertising Exposure: A Video-Ethnographic Study"
LBS PVR "Still Live and Well" Conference Report and Update, 1st March 2007. "PVR Conference Report and Update"

If you have any comments on any of the projects or events above, or would like more information please email us at: office@acbuk.net