ACB Actual Customer Behaviour
Our Experts
Sarah Pearson BA (Psychology) MA (Marketing)
Sarah is an experienced marketer who has worked in client and sales roles in the advertising and marketing sectors. Sarah has a Masters in Marketing from the University of Brighton as well as being a graduate in Social Psychology from the University of Sussex. She has completed research into the relationships between knowledge and behaviour using cognitive and health belief models. Sarah is working in alliance with the Centre of Marketing at the London Business School and she is an associate of the University of Brighton and works closely with the University of Sussex.
Mark Pearson BSc FCA MBA
Mark is a fellow of the Institute of Chartered Accountants in England and Wales and holds an MBA from the prestigious Henley Management College. Mark has 20 years experience and has worked as a management consultant for PWC Consulting and IBM as well as senior management roles in large UK companies.
Expert team
Anthropologists, Psychologists, Ethnographers, Behavioural Experts, Technicians, Digital and Video Film Editors combine to complement ACB's unique capability set.