ACB Actual Customer Behaviour
Areas of Expertise
Psychology
Expert psychology researchers provide valuable understanding of the relationship between customers' beliefs and their motivations and the extent to which these relate to customers' actual behaviour.
Ethnography
Experienced ethnographers provide clients insight into use and experience of the product in the natural context.
Behavioural Experts
Robust, validated and auditable methodology can provide behavioural tracking to provide a detailed accurate picture of your customers' behaviour.
Anthropologists
ACB has an essential understanding of how to research human behaviour in close cultural, physical and social context, such as the home, shop, office or on-line.
Digital and video footage capture, edit and coding
ACB has capability for discrete monitoring of audio, video and digital sources to ensure high quality footage that demonstrates full interaction with products plus important concurrent behaviours.
Marketing, Advertising and business administration
ACB provides a practical understanding of the marketing and advertising industry to ensure that real insights and results can drive real strategy.