Man and his daughter watch TV using a PVR

Researching how convergence impacts engagement on all screens

A woman chooses a phone in a shop

Researching the use of companion devices

A woman uses a computer

Researching engagement on multiple platforms

"The research Sarah Pearson and her team do in capturing and analysing actual behaviour in the home is groundbreaking …" Stuart MacGregor, UK Trade & Export.

ACB Actual Customer Behaviour LLP is a unique customer behavioural research consultancy. ACB use the latest techniques in digital and video ethnography to analyse customer behaviours in a natural context. This analysis can include every member within the household unit. Advanced psychological behavioural research coding and analysis delivers vital insights that lead to highly targeted campaigns and increased market share.