Three Peaks - Driving Engagement with Multiple Screens: Phase 6 results from 1-3-9 Media Lab

Tuesday, April 9th 2013 at Skype London HQ


Phase 6 includes two mini-studies and one detailed in-depth study which creates the ‘Three Peaks’:

Peak One: The London 2012 Olympics

Peak Two: Autumn Viewing Schedule (main study)

Peak Three: The U.S. 2013 Super Bowl.

This session at Skype HQ in London involved the delivery of all results of Phase 6, including the top-liners from the recently launched 1-3-9 Media Lab in the US.

View the draft proposal for the main study (peak two) of Phase 6


For top liners please email office@acbuk.net

Connected Devices and Simultaneous Use:
Phase 5 results from the 1-3-9 Media Lab

Monday, March 19th 2012 at the BBC Broadcasting House Council Chambers, London


The presentation of the results from Phase 5 provided insights into the uptake and usage of connected TVs and mobile devices. As technology becomes ever more intuitive, how have audiences adapted, and how has engagement, enjoyment, and navigation been affected?


View the proposal for Phase 5

Phase 5 Top Liners:

  • Appetite for simultaneous screens around the TV will steady
  • Engagement across platforms is on the rise
  • Behavioural change around new technology is socially driven

'The Paradox of Choice':
Phase 4 results from the 1-3-9 Media Lab

1000-1430, Friday March 25, 2011 at Microsoft HQ, London


With the influx of new technological devices offering endless ways to transform the TV viewing experience, has audience behaviour adapted just as rapidly? This conference saw the presentation of the results of the fourth phase of research to a consortium of leading broadcasters, advertisers, and media corporations.


View the proposal for Phase 4

Phase 4 Top Liners:

  1. Increased VoD however PVR dominates with near live (paused as opposed to recorded) viewing highly engaging.
  2. Viewers enjoying control but dynamics in household mean many out dominated
  3. Mobile phone limited to short clips however emerging appetite for longer form content in the evening by teens. Little relevance for now to linear viewing.
  4. Key driver of behavioural change will be through emotional relationships particularly on the main set.

The Future of ‘Converged’ and On-Demand Television:
Early Evidence from Actual Consumer Behaviour

Open Conference, 1400-1900, Tuesday July 7, 2009 at London Business School


This conference explored the early evidence from actual consumer behaviour – both adoption and usage - in the UK and USA. The emphasis was on short presentations based on recent, reliable data (i.e. not surveys of claimed or intended behaviour) plus expert panel discussions.


View the summary

View the whole programme

View the presentations

All presentations may be freely quoted without prior permission but with attribution.

If you have any comments on these presentations please email office@acbuk.net

Top liners for Phases 1,2 & 3 were presented alongside Adoption & Usage research from BARB and Neilsen.

Phase 3 Top Liners:

  1. Big channels are here to stay!
  2. 9ft screen : PVR users want bigger hard-drives not more VoD
  3. The 3ft screen is best for private VoD

All presentations may be freely quoted without prior permission but with attribution.

Other Speaking Opportunities

  • Key Speaker on Multiple Screen Viewing; Viewing the Viewers, European Broadcasting Union, Technical Assembly- June 13 2013
  • Chairing and presenting: 1-3-9 Media Lab exclusive members Event held at Skype HQ, London UK - April 9, 2013
  • Key note speaker and honorary exhibitor, Hollywood Post Alliance (Engineers picnic) Indian Wells, CA, USA – February 2013;
  • Panel member and exhibitor at TV of Tomorrow Conference, New York, USA, December 2012;
  • Main Speaker: Oliver & Ohlbaum annual event December 2012;
  • Main Speaker: Royal Television Society, Thames Valley, December 2012
  • Speaker: Ofcom Media Use, Attitudes and Beliefs – Children and Parents, November 2012;
  • Honorary Exhibitor, Future Zone, IBC, Amsterdam, September 2012
  • Children’s Media Conference – ACB presents update on longitudinal 1-3-9 lab study on multiple device use by children 2012 – July 2012
  • Speaker: TV of Tomorrow Conference, June 2012 – Fireside Chat with Chief Economist, Sean DuBravac, CEA (Day 1)
  • Speaker: TV of Tomorrow Conference 1-3-9 Media Lab Main Insights Phase 5, June 2012 (Day 2)
  • Market Research Group – 1-3-9 Media Lab Main Insights- Phase 5, June 2012 Presented by Phil Stevenson and Jamie Lawrence.
  • 1-3-9 Media Lab: Why we need the consumer close up?, March 2012 including representatives from Starcom Media Vest, Samsung, Microsoft and Skype World IPTV
  • 1-3-9 Media Lab exclusive members Event held at BBC Council Chambers during World IPTV week March 2012
  • Oxford Media Summit January 2012 Key Speaker: 1-3-9 Media Lab & Innovation in Audience Measurement.
  • 1-3-9 Media Lab exclusive members Event held at Microsoft during World IPTV week March 2011.
  • Speaker: 1-3-9 Media Lab Main Insights Phase 4– ASI, Amsterdam November 2011
  • Speaker: 1-3-9 Media Lab Main Insights Phase 4 - APEX Frankfurt (World Airline Passenger Entertainment Industry Body); May 2011
  • Speaker: 1-3-9 Media Lab Main Insights Phase 3 - Children’s Media Conference July 2010
  • Speaker: 1-3-9 Media Lab Main Insights Phase 3 - Microsoft Worldwide Media Room Event August 2010
  • Speaker and organiser of Convergence event: 1-3-9 Media Lab Main Insights Phases 1, 2, and 3. London Business School July 2009.

All presentations may be freely quoted without prior permission but with attribution.





If you have any comments on any of the projects or events above, or would like more information please email us at: office@acbuk.net