The Future of ‘Converged’ and On-Demand Television:
Early Evidence from Actual Consumer Behaviour

1400-1900, Tuesday July 7, 2009 at London Business School


For over 15 years, the digerati have predicted imminent revolutionary change in TV viewing behaviour. So far, they have been consistently wrong, but we now have 60% UK broadband penetration and a range of competing technologies and services supporting ‘converged’ and on-demand TV. Will predictions of revolutionary change at last be proved right? This conference explored the early evidence from actual consumer behaviour – both adoption and usage - in the UK and USA. The emphasis was on short presentations based on recent, reliable data (ie not surveys of claimed or intended behaviour) plus expert panel discussions.


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All presentations may be freely quoted without prior permission but with attribution.





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