Posts Tagged ‘Second Screens’

ACB returns to The Future Zone at IBC 2013 (stand 8.G45)

Tuesday, September 10th, 2013

From September 12th – 17th, ACB once again has the privilege of showcasing our work at the IBC (International Broadcasting Convention) in Amsterdam. After the success of last year’s stand and the interest ACB received, to be invited back is a fantastic opportunity for us. We will be based in the Future Zone on stand 8.G45 – come and say hello to Jamie Lawrence (Researcher) and Phillip Stevenson (Senior Researcher) who will be more than happy to discuss our work on complementary apps and second screen engagement, and of course give you the opportunity to showcase your own insights, ideas and inventions (we’d be rude not to!).

This year, Sarah Pearson has the added honour of opening up the session entitled ‘The Second Screen – From Statistics to Strategies’ at the IBC on Friday 13th at 8am. Sarah will present insights from the 1-3-9 Media Lab’s study that took place during the 2012 Olympics, the 2012 Autumn viewing schedule, and the 2013 Super Bowl in the US. Sarah will be demonstrating capture of second screens and showcasing ‘Three Peaks of Viewing: Drivers of Multiple Screens’. We welcome along everyone who wishes to come along and join in the debate with Sarah and the rest of the superb panel (Les Carter and Regina Bernhaupt, chaired by James Neufeld).

The array of new technology that was showcased in The Future Zone at last year’s IBC was a joy to behold, and ACB are looking forward to meeting you all for a coffee or beer (or both!) to complement the inevitable interesting conversation.

So pop on down to The Future Zone – stand 8.G45 – we can’t wait to show you our work.

Moving into Phase 6

Thursday, October 11th, 2012

October 9 2012. Having delivered the Olympics study looking at engagement in super relevant, aggressively marketed, and high urgency sports content, ACB is now cracking on with the final design for phase 6. ACB looks forward to a fantastic phase of research where ACB’s analysis will be at the forefront of understanding how second and third screens drive engagement.