Posts Tagged ‘IBC’

ACB returns to The Future Zone at IBC 2013 (stand 8.G45)

Tuesday, September 10th, 2013

From September 12th – 17th, ACB once again has the privilege of showcasing our work at the IBC (International Broadcasting Convention) in Amsterdam. After the success of last year’s stand and the interest ACB received, to be invited back is a fantastic opportunity for us. We will be based in the Future Zone on stand 8.G45 – come and say hello to Jamie Lawrence (Researcher) and Phillip Stevenson (Senior Researcher) who will be more than happy to discuss our work on complementary apps and second screen engagement, and of course give you the opportunity to showcase your own insights, ideas and inventions (we’d be rude not to!).

This year, Sarah Pearson has the added honour of opening up the session entitled ‘The Second Screen – From Statistics to Strategies’ at the IBC on Friday 13th at 8am. Sarah will present insights from the 1-3-9 Media Lab’s study that took place during the 2012 Olympics, the 2012 Autumn viewing schedule, and the 2013 Super Bowl in the US. Sarah will be demonstrating capture of second screens and showcasing ‘Three Peaks of Viewing: Drivers of Multiple Screens’. We welcome along everyone who wishes to come along and join in the debate with Sarah and the rest of the superb panel (Les Carter and Regina Bernhaupt, chaired by James Neufeld).

The array of new technology that was showcased in The Future Zone at last year’s IBC was a joy to behold, and ACB are looking forward to meeting you all for a coffee or beer (or both!) to complement the inevitable interesting conversation.

So pop on down to The Future Zone – stand 8.G45 – we can’t wait to show you our work.

ACB in The Future Zone @ IBC 2012

Thursday, October 11th, 2012

September 7 2012. ACB’s unobtrusive methodology analyses what is happening in front of the screen and what is on the screen and over past seven years ACB has provided insight on future technology adoption. This sounds simple enough but in the future zone at IBC in Amsterdam, there was the most incredible 3D TV that uses  holographic technology which delivers incredible options for future viewing without the need for glasses. This means not only can you look around the picture so to speak, but also offers a screen where viewers can watch different TV choices at the same time from the one main TV screen and have no need for compromise? Maybe? Very exciting.
Opposite our ACB stand stood the Super Hi-Vision TVs where larger than life 90 inch screens belted out the sensational Olympic opening ceremony and Bolt’s 100 meters. On our stand at ACB (8.G41) our latest research complemented this with viewers from the 1-3-9 Media Lab in Britain in real time (over a month ago now) cheering on Bolt, Mo Farah and Jess Ennis all screamingly engaged!
Interestingly our neighbours at IBC were ETRI – who were show casing fantastic 3D experiences on mobile devices. The multi-platform in home and out of home capture means that ACB is uniquely able to see what is being used both in and out of the home on all screens. We anticipate that maybe next year in 2013 /14 we maybe testing out these amazing devices and this incredible technology.

For more information on IBC the Future Zone, please visit the Schubin Cafe Blog – IBC-ing The Future