ACB at the RTS and more

The Living Room Lab seems to have captured the imagination of product developers keen on the in-depth, in-context research on multiple devices that delivers insights in less than a month. ACB has been busy – with much of our work churning out insights using this new ACB research tool.

This week has been busy with some presentations out of office. A relaxed and informal meeting of Royal Television Society gathered at ITV, London to hear from Ken Blakeslee, Web Mobility; Vibeke Hansen, Arquiva; Katarzyna Mastela, University of Westminster; Ali Shah , BBC and Phil Stevenson of ACB to discuss the potential impact of the latest emerging technologies. This included Google Glasses, wearables and 4K TV’s.
Questions from the audience addressed to ACB included asking about engagement with main TV in comparison to engagement when watching with a second device and how this differed under live and time-shifted conditions?
Whilst ACB would have liked to contribute a detailed answer – our role at the RTS was very much to give an overview on some insights around young children and behaviour change and appetite for multiple screens.
In terms of other devices, it may be early days to forecast use of Glass and whilst we do believe that in-context research would be most valuable here – for now Glass is not currently available in the UK but as soon as it is – ACB would hope to incorporate the devices into the study to see how they are used in context.
Next week is also busy: ACB has been invited to open a session on BIG DATA at Mobile World Congress where ACB has been asked to present on ‘trusted data and ethics’
Drawing on our unique experience of handling highly confidential data Sarah Pearson will advise that businesses should try and identify consumers latent needs – often those that are not readily articulated and think of the long term. Sarah Pearson will recommend a big vision of connecting with the consumer to ensure they are involved in the process of data collection and she will attempt to persuade the MWC audience that this relationship will ensure that there is more sustainable value with ‘trusted data’.

Sarah Pearson will later attend Oxford Media Summit that will address the latest issues on media policymaking in the UK.
ACB are still in the process of producing insights for 1-3-9 members addressing Phase 7’s questions raised at the last members meeting.

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