Catching up with the kids – do some rules need rethinking?

Last week the ASA released a report on the research ACB conducted into the use of social networking sites by children. This was reported in The Guardian www.guardian.co.uk/media/2013/jul/26/children-lie-age-facebook-asa by Mark Sweeney. Given the results of this research,  it is now expected that the industry, as a whole,  will consider carefully how it might best target advertising given that children often play or joke about their age when using social networking sites.

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