Archive for October, 2013

ACB spreading the word

Tuesday, October 22nd, 2013

Having studied, analysed and understood audience behaviour for the last 7 years, ACB will be taking this experience to act as a judge for the apps section for the London 2013 Hackfest. Labelled as ‘Powering the next generation of innovation, invention and creativity’. App developers sitting on the very front of innovation will be creating apps that could change the way we do… well, anything! There are sure to be some exciting creation surfacing at this years convention. More to follow.
If judging app designs created by developers who’ve stayed up for 48 hours using a mixture of energy drinks and bright screens isn’t your thing, ACB is also jet setting to the beautiful city of Venice. Drawing on the learnings from the US Super bowl 2013 and London 2012 of how new technologies are used by consumers to view ‘must see’ broadcast events, Sarah Pearson will be speaking at The 2013 European Television Symposium in November. and will provide some insights into emerging patterns of behaviour  based on Phase 6 of the 1-3-9 Media Lab ethnographic study – at this session you’ll have the opportunity to see how people are adopting and using apps and second screen devices to enhance their viewing experience. Those attending will have the opportunity to take part in this open discussion session.

ACB: Expanding the product range

Thursday, October 10th, 2013

With the IBC show in the past and phase 7 of ACB’s latest research just around the corner it is a perfect time to update the current products ACB has in its range to meet our customers’ increasing appetite for in home labs. Having traditionally focused on annual research and avoided smaller projects it’s inevitable that the latter would become necessary. The Living Room Lab is focused on delivering to the product developer who needs best insights super fast.

Offering a view of new technology use in the everyday household for example: a family with  teens, a flat share of young adults or a family with children under 5. ACB can match the product with the family to give a real life living room use.

Followers of ACB’s may exclaim that this is the same. Yes, families are still being recorded in the home. However, there are some distinct differences to 1-3-9. This is not about looking at future behaviour it is designed specifically for our product development clients and entirely confidential.

The focus is to deliver clients with a  swift and 360 degree view of the household ACB is only recording for one week! Being strictly ethnographic, the focus will solely look for behaviours and trends around clients questions with an aim to provide a confidential insights into first uses of technology.

With a complete process of two and a half weeks ACB can aggressively out pace focus groups, in-depth interviews and observing techniques to provide speedy answers in the most time effective manner.