Archive for September, 2013

Burning questions and answers at IBC 2013

Tuesday, September 24th, 2013

After five early starts and late nights in Amsterdam ACB headed home with the knowledge that some major interest was sparked at the IBC show of 2013. The crowds were understandably drawn in by the idea of watching football in 8K UHD at the Future Zone, but has the industry considered whether viewers want to sit one metre away from an X Factor hopeful on a 100 inch screen while they are given four resounding noes?
It was evident that it wasn’t just the screen being reinvented this year. Our neighbors at Cisco presented “project Fresco”. A display technology incorporating edgeless  TVs covering multiple walls with an immersive and interactive control suite. If anything could shake up how a viewer watches TV this could. With that in mind how would advertising be affected if there was more than just the TV screen to advertise on in the lounge?

With UHD TV labelled as “the next big thing”, smart phone sales, for the first time ever, over-taking standard mobile phone sales and consumer interaction at an unprecedented level. What was the burning question posed by the majority of professionals interested in ACB? One of the most prominent questions/pleas was “What is driving second screen engagement and complementary use?”. Luckily it was one of the main areas for our previous studies using the Super Bowl and Olympics to act as peaks of view, and with perfect timing Sarah Pearson delivered an insightful perspective into driving viewer engagement. Key insights look at how quickly children adopted new behaviours and multiple screens into their routine, this crucial insight is happening from ages as young as three!

Importantly, ACB’s research demonstrated and revealed the differences between parents of very young children in the US and the UK. In the UK there’s a TV etiquette among parents of young children that only one screen should be viewed at a time. Digesting two forms of content on multiple screens is not encouraged. The main core driver of this viewing is by parents to have some degree of  control with children using the tablet. This differed in the US where there was greater freedom of use by two and four year olds, the tablet devices (designed for children) allowed greater freedom of use and in turn more encouragement was given by the parents to do so.

The presentation on these key insight are now publicly available! For details please contact office@acbuk.net

ACB returns to The Future Zone at IBC 2013 (stand 8.G45)

Tuesday, September 10th, 2013

From September 12th – 17th, ACB once again has the privilege of showcasing our work at the IBC (International Broadcasting Convention) in Amsterdam. After the success of last year’s stand and the interest ACB received, to be invited back is a fantastic opportunity for us. We will be based in the Future Zone on stand 8.G45 – come and say hello to Jamie Lawrence (Researcher) and Phillip Stevenson (Senior Researcher) who will be more than happy to discuss our work on complementary apps and second screen engagement, and of course give you the opportunity to showcase your own insights, ideas and inventions (we’d be rude not to!).

This year, Sarah Pearson has the added honour of opening up the session entitled ‘The Second Screen – From Statistics to Strategies’ at the IBC on Friday 13th at 8am. Sarah will present insights from the 1-3-9 Media Lab’s study that took place during the 2012 Olympics, the 2012 Autumn viewing schedule, and the 2013 Super Bowl in the US. Sarah will be demonstrating capture of second screens and showcasing ‘Three Peaks of Viewing: Drivers of Multiple Screens’. We welcome along everyone who wishes to come along and join in the debate with Sarah and the rest of the superb panel (Les Carter and Regina Bernhaupt, chaired by James Neufeld).

The array of new technology that was showcased in The Future Zone at last year’s IBC was a joy to behold, and ACB are looking forward to meeting you all for a coffee or beer (or both!) to complement the inevitable interesting conversation.

So pop on down to The Future Zone – stand 8.G45 – we can’t wait to show you our work.