Archive for October, 2012

Moving into Phase 6

Thursday, October 11th, 2012

October 9 2012. Having delivered the Olympics study looking at engagement in super relevant, aggressively marketed, and high urgency sports content, ACB is now cracking on with the final design for phase 6. ACB looks forward to a fantastic phase of research where ACB’s analysis will be at the forefront of understanding how second and third screens drive engagement.

ACB in The Future Zone @ IBC 2012

Thursday, October 11th, 2012

September 7 2012. ACB’s unobtrusive methodology analyses what is happening in front of the screen and what is on the screen and over past seven years ACB has provided insight on future technology adoption. This sounds simple enough but in the future zone at IBC in Amsterdam, there was the most incredible 3D TV that uses  holographic technology which delivers incredible options for future viewing without the need for glasses. This means not only can you look around the picture so to speak, but also offers a screen where viewers can watch different TV choices at the same time from the one main TV screen and have no need for compromise? Maybe? Very exciting.
Opposite our ACB stand stood the Super Hi-Vision TVs where larger than life 90 inch screens belted out the sensational Olympic opening ceremony and Bolt’s 100 meters. On our stand at ACB (8.G41) our latest research complemented this with viewers from the 1-3-9 Media Lab in Britain in real time (over a month ago now) cheering on Bolt, Mo Farah and Jess Ennis all screamingly engaged!
Interestingly our neighbours at IBC were ETRI – who were show casing fantastic 3D experiences on mobile devices. The multi-platform in home and out of home capture means that ACB is uniquely able to see what is being used both in and out of the home on all screens. We anticipate that maybe next year in 2013 /14 we maybe testing out these amazing devices and this incredible technology.

For more information on IBC the Future Zone, please visit the Schubin Cafe Blog – IBC-ing The Future