Archive for July, 2012

Insights from the Children’s Media Conference, 2012

Tuesday, July 10th, 2012

ACB delivered insights over two days of the 9th annual Children’s Media Conference, which took place in Sheffield, July 4-6. Over 820 delegates attended the conference, and the research sessions were well-received with the Thursday session attended to capacity. The Conference Theme, “Ahead of the Game”, was apt for ACB’s future-focused research, as Phil Williams provided case studies of the way children of different ages are consuming media through new technology, including IETVs, smart mobile phones and tablets. The insights, warmly discussed, were a strong fit for the overarching ideas that came out of the conference:

The wrap-session for the event noted that mobile apps were a prominent feature in the conference, and their rapid development is likely to shape future media, something that was apparent during Phase 5 of the 1-3-9 Media Lab as we observed the rise of the tablet. Increasing child-safety and protection online, and the return of parents to the children’s viewing space, both prominent issues in the ACB case studies, were also highlighted. Finally the words ‘transmedia’ and ‘cross media’, whose meaning garnered a great deal of discussion, can be easier explained through the case studies that were presented by ACB.

Alongside discussion sessions into the VoD inquiry and the Second Screen, ACB’s research into natural behaviour proved topical and highly relevant.

Phil Williams at the Children’s Media Conference 2012

Thursday, July 5th, 2012

At the 2012 Children’s Media Conference, Sheffield, July 4th – 6th, ACB’s Phil Williams will be presenting a study exploring the impact that new technology such as connected TVs, tablets and mobiles, are having on children’s media consumption. Drawing on the results of the longitudinal 139 Media Lab, this will provide deep ethnographic insights into the behaviour of all the children in the study, categorising them onto four groups. These groups, based on age, contain similar patterns of behaviour that demonstrate the trend for children to become increasingly converged as they grow older and their viewing habits become more independent. The presentation will also show how changing social needs change the way that children use the technology available to them, including the influence of older siblings and parents and increasing desires for private viewing time.

Phil Williams will be giving this talk in the Showroom Cinema, Cinema 1, on the 4th July and again on the 5th July.