Archive for May, 2012

The Design for Phase 6 and Upcoming Conferences

Wednesday, May 16th, 2012

ACB’s team of researchers are busily finalising the bespoke work for consortium members, meaning that Phase 5 of the 1-3-9 Media Lab is nearing completion. Evaluations of the clients’ experience of working with ACB during this phase have been extremely positive, and this feedback is being incorporated into the design for the next phase of research. Phase 6, which will begin with a study into the London Olympics in July, is rapidly taking shape, and promises to provide members with workable insights into audience engagement with companion devices and IETVs.

The completion of the most recent phase of research also provides ACB with the opportunity to promote their innovative research at a number of industry events. Last month, Sarah Pearson moderated a panel at the Connected Home Global Summit, entitled ‘The Battle for the Living Room’. Her panel included representatives from Three UK, Samsung Electronics and BBC Future Media, and allowed pertinent issues around the potential of TV apps to be debated from a variety of respected viewpoints.

Sarah Pearson is now preparing for a presentation at the TV of Tomorrow Show in San Francisco on June 12th. ACB’s presence at this annual conference will bring a unique perspective on understanding audience behaviour to an assembly of top executives, technologists and creatives from the multi-platform TV industry. Additionally, representatives from ACB will present some key findings from the 1-3-9 Media Lab at the MRG (Media Research Group) Evening Meeting on June 12th. ACB will also be represented at the Children’s Media Conference, where Phil Williams will present a piece on connected devices and children’s media consumption on the 5th and 6th of July.