Man and his daughter watch TV using a PVR

Researching how customers really engage with advertising on the television

A woman chooses a phone in a shop

Researching how customers are influenced at the point of sale

A woman uses a computer

Researching the impact of online advertising on customers

"The research Sarah Pearson and her team do in capturing and analysing actual behaviour in the home is groundbreaking …" Stuart MacGregor, UK Trade & Export.

ACB Actual Customer Behaviour LLP is a unique customer behavioural research consultancy. ACB use the latest techniques in digital and video ethnography to analyse customer behaviours in a natural context. This analysis can include every member within the household unit. Advanced psychological behavioural research coding and analysis delivers vital insights that lead to highly targeted campaigns and increased market share.